When Jump Creative asked by management at Dukes Restaurants to advise and design the packaging for one of their most revered food products, we dove right in! The River Rocks are served at their Dockside Willies restaurant as an appetizer; and assortment of baseball-sized strombolis, served in a bucket with a side of their own marinara sauce. The River Rocks has been a favorite in my family for many years. 

Their plan was to package them in a box that could be frozen and sell them to customers at local grocery stores. Inside the box would be six River Rocks inside an oven-safe pan. The box would contain baking instructions in English and Spanish, serving facts, and a catchy brand name.

We helped develop the name "Box O' Rocks" as well as… 

• Design the product brand
• Design the freezer-safe packaging
• Develop the instructions and graphics
• Design table tents to promote the product in all the Dukes restaurant locations