Central State Door Service Commercial Brochure

Central State Door Service Commercial Brochure

csd brochure commThis brochure is the perfect commercial sales rep companion. The finished size is 11" wide x 8.5" tall, and is a single-fold, 4-page brochure. The brochure promotes the commercial / industrial dock door service, with an emphasis on quality service reps, their training, their capabilities, and how well equipped and capable the trucks are. 

As part of our branding effort, we photographed each each commercial technician. We photographed them outdoors, just after sunrise, in order to capture the contrast of the low morning sun. Then we did extensive photo retouching to add even more contrast and grit, which played well in the new branding. We were left with gritty, isolated tech images, which could be inserted into endless print and digital media applications.

The brand concept was simple. Central State Door deploys well-trained, well-equipped technicians to major distribution terminals to do a lot of hard, dirty work at a moment's notice. The catch phrase we came up with, "Let's Get to Work", says "we'll be there right away, and we'll get the job done right". This speaks volumes to loading dock managers who can't afford expensive downtime for any of their bays.

This brochure is only one piece among many applications toward elevating the new brand.

See the entire brochure here…


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Client

Central State Door Service

Date

26 July 2019

Categories

Print, Branding, Marketing, Writing, Photography
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